TRIBE SNOWBOARDS

Mammoth Lakes, CA

For Park, Pow, and All­ Mountain riding, TRIBE has you covered. Every TRIBE board is handcrafted in Mammoth Lakes, California – where snowboarding is king.

TRIBE SNOWBOARDS – PROJECT OVERVIEW

Challenge:

Grow stature of emerging ‘local’ brand

Solution:

Logo development
Establish brand position in a crowded market
Craft brand personality

Challenge:

No online marketing or selling

Solution:

Build high performance eCommerce site
Leverage team riders ability to create content
Create compelling website copy

Challenge:

Minimal brand distinction at retail

Solution:

Design point-of-purchase materials
Designed apparel and accessories
Developed custom board design program