NORTHLAND SKIS

Steamboat Springs, CO

Northland Skis is building handcrafted wood skis designed for carving in the heart of Ski Country USA.

NORTHLAND SKIS – PROJECT OVERVIEW

Challenge:

Resurect brand dormant for 35 years

Solution:

Digitize logos
Modernize Deer Symbol
Create brand identification
Define brand/product positioning

Challenge:

Little to no assets for website

Solution:

Create graphics
Art direction and photo sessions
Write copy

Challenge: 

Create brand awareness

Solution:

Social media advertising strategy
Established brand ambassador program
Joined pro ski instructor association