The Brand Guides build winning strategies for brands, their products and their causes. Along the way it’s been our experience that good plans lead to good results. That’s why we lead with strategy development – especially suited for challenger brands. 

We listen first to understand your goals and objectives. Interpreting your vision, we tell your story.

Our Signature Competitive Brand Audit uncovers your winning opportunities. An independent perspective cuts to the chase.

Let the world clearly know why you exist, the what and how you do, what you do; that makes a difference in people’s lives. And in your success.

Identify then relevantly engage your brand with your tribe. We focus on the drivers of action – what we fondly call selling stuff.


Digital everything accelerates brand building, market-making and rallying communities to a cause. Effective digital marketing must emanate from the core principles of communication and sales.

TheBrandGuides partner with you to create a digital presence that makes small companies appear more established and competent, while refining the desired outcomes for larger brands.

Designed to communicate, connect and convert

Exclusive Partner of the professional power ExoVend® digital commerce suite of products

Social Media
Brand-centric and meaningful interaction with your target audience

85% of searches and shopping begin via mobile device…be there



Step 1:
Signature Competitive Brand Audit

This is where we begin. A visual and intellectual review of your competitors. We call out the good, the bad and the ugly.

Step 2:
8-Word Positioning Statement

Leonardo da Vinci said, “Simplicity is the ultimate sophistication”. We agree. So we distill what your brand does and for whom in eight words or less.

Step 3:
Brand Map & Navigation

The plan is made. We do the heavy lifting and keep you engaged throughout the process.

Interested in a Guide for your brand? Talk to Rick.

Ask Rick about creating brand awareness for startups, or how a 35-year old company continues to innovate or how his first client is still his client. More importantly…ask Rick about how we can guide your brand.